OUR INNOVATION EXPERTISE

Experts in Powerful, Counter-Intuitive, Evidence-Based Creative Thinking Methods

At Innovation Culture Group, we aim to combine the best skills and expertise to partner with our clients. Our innovation consultancy firm consists of experts in business innovation as deep expertise in systematic inventive thinking, design-thinking and lean start-up.

We believe it is not enough to be experts in one methodology or approach. Most organizations are complex systems and expertise in multiple approaches that you can apply to the immediate situation delivers the best value for our clients.

Whether we are applying innovation to business problems, strategy or skilling-up talent, Innovation Culture Group focuses on proven, evidence-based approaches that can be replicated under constraints.

Systematic Inventive Thinking (SIT)

We are experts in Systematic Inventive Thinking (SIT). This is a research-backed model based on the premise that all successful innovations share common patterns. Based on these patterns, we have thinking tools that we apply in our structured method called the Actionable Innovation System.

Innovating using Systematic Creativity applies a series of creative constraints that lead you to think and act differently. This is a learnable, repeatable practice. And it makes you the producer of results that are both inventive and practical.

Creativity's techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used Systematic Creativity in business settings as diverse as medicine, technology, new product development, and food packaging.

We start with the SIT method with our clients as it is effective, results-oriented and can be implemented in a timely manner.

Design-Thinking (Human-Centered Design)

Design-Thinking is a process for Creative Problem-Solving.

Design thinking relies on the human ability to be intuitive, to recognize patterns, and to construct ideas that are emotionally meaningful as well as functional. The elements of design thinking combine to form an iterative approach—one you can try out and adapt to suit your needs.

Design thinking focuses on deeply understanding the customer journey (empathy), defining a challenge that you can address to impact the customer journey, ideate to solve the challenge, prototype, test and tell the story for greater adoption.

We use design-thinking elements in all our approaches to ensure that we create solutions that best reflect customer needs.

Lean Start-UpLean Start-Up

Lean Startup provides a scientific approach to creating and managing startups and new initiatives in organizations to get a desired product to customers' hands faster. The Lean Startup method teaches you how to drive a new initiative, how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. It is a principled approach to new product development.

The Lean Startup methodology's premise is that every new initiative is an experiment that attempts to answer a question. The question is not "Can this product, service or process be developed?" Instead, the questions are "Should it be developed?" and "Can we build a sustainable business around this set of products, services or processes?"

The Lean Start-Up methodology is particularly useful when you are creating something new to the organization.

Interview with Dr. Jacob Goldenberg, Professor and Research Lead for Systematic Inventive Thinking and Co-Author of "Inside The Box" Book.

Inside The Box, A Proven System of Creativity for Breakthrough Results

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Interview with Drew Boyd, Co-Author of" Inside The Box" Book