Our Innovation expertisE

Experts in Powerful, Counter-Intuitive, Evidence-Based Creative Thinking Methods

At Innovation Culture Group, we aim to combine the best skills and expertise to partner with our clients.  Our innovation consultancy firm consists of experts in business innovation as deep expertise in systematic inventive thinking, design-thinking and lean start-up.  


We believe it is not enough to be experts in one methodology or approach.  Most organizations are complex systems and expertise in multiple approaches that you can apply to the immediate situation delivers the best value for our clients.


Whether we are applying innovation to business problems, strategy or skilling-up talent, Innovation Culture Group focuses on proven, evidence-based approaches that can be replicated under constraints.

Systematic Inventive Thinking (SIT)

We are experts in  Systematic Inventive Thinking (SIT).  This is a research-backed model based on the premise that all successful innovations share common patterns. Based on these patterns, we have thinking tools that we apply in our structured method called the Actionable Innovation System.


Innovating using Systematic Creativity applies a series of creative constraints that lead you to think and act differently. This is a learnable, repeatable practice. And it makes you the producer of results that are both inventive and practical. 


Creativity's techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used Systematic Creativity in business settings as diverse as medicine, technology, new product development, and food packaging.


We start with the SIT method with our clients as it is effective, results-oriented and can be implemented in a timely manner.

Interview with Dr. Jacob Goldenberg, Professor and Research Lead for Systematic Inventive Thinking and Co-Author of "Inside The Box" Book.
Inside The Box, A Proven System of Creativity for Breakthrough Results
Interview with Drew Boyd, Co-Author of" Inside The Box" Book

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